Hawkins Ash CPAs Reveals Updated Brand

Written by Corenne Gutierrez

September 16, 2021

In our 65th year of business, Hawkins Ash CPAs is happy to reveal a refreshed brand that encompasses changes to our website and email addresses.

Going forward we will be using the .CPA top level domain (TLD). .CPA replaces the .COM you are familiar with in both our email addresses and web address. This change will enhance the ways you connect with us online, whether that be via our website or email. It will be seamless for our clients and contacts. 

Using .CPA allows us to provide another level of security you can count on when placing your personal and sensitive data in our hands. .CPA is a secure, verified top level domain reserved exclusively for licensed CPA firms and licensed individual CPAs and is regulated by the AICPA. Using .CPA restricts scammers’ ability to spoof and otherwise impersonate legitimate addresses and accounts.

“While increasing security, switching to the TDL .CPA strengthens our brand position. For 65 years, Hawkins Ash CPAs has provided local and trusted full-service certified public accounting services.

Our clients and communities rely on our professionals as trusted advisors and they can continue to do so as Hawkins Ash CPAs is committed to growing and evolving with them.”

Abe Leis, CPA, Hawkins Ash CPAs Managing Partner

With the change to .CPA, we will shorten our email addresses and adjust our website address. You will notice emails from Hawkins Ash CPAs employees will transition from ***@hawkinsashcpas.com to ***@ha.cpa. 

Former email addresses ***@hawkinsashcpas.com are still active. If you have one of our employee’s email address saved in your contacts as ***@hawkinsashcpas.com and you email our employee at that email address, it will still be delivered. However, emails you receive from our employees will be sent to you from ***@ha.cpa. Please update your Hawkins Ash CPAs saved contact information accordingly. 

Our website address has changed to https://hawkinsash.cpa. Web pages at the former .COM addresses are still active. You will, however, be redirected to the corresponding .CPA web address. As an example, if you regularly visit our website to log into your client portal, you may have the former https://hawkinsashcpas.com/portal bookmarked or saved. This address is still active but will redirect you to you https://hawkinsash.cpa/portal. If you have our web pages bookmarked, please update the web addresses. 

We’re wrapping up all these changes with a bold, distinct and relatable brand refresh. You will notice new colors, fonts, and graphic styling. Our name hasn’t changed. We are still Hawkins Ash CPAs, LLP, but now we’re sporting a new look. 

We’re proud to serve all your business and personal tax, audit and accounting needs. For 65 years, Hawkins Ash CPAs has provided local and reliable public accounting services. As a Top 200 Firm in the nation, we’re big enough to serve you but small enough to care.

 

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Corenne Gutierrez
I joined Hawkins Ash CPAs in 2011. As the Firm's marketing manager, I develop and deploy strategic marketing and communications plans to fulfill the marketing goals of the Firm as a whole, each office and business line.

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