Who We Are

Part of your business. Part of your life.

Our success is measured by the success of our clients, and we are completely dedicated to providing them with outstanding value. We help them achieve their maximum bottom line, save taxes and preserve wealth. We provide consistent, thoughtful and difference-making audit and assurance, accounting, tax and consulting services. We listen and provide the services they want and need to reach their goals. For more than 60 years, clients have trusted our professionals as advisors and partners who deliver timely and precise work to keep clients informed as laws and accounting practices change.

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Our Team

Our clients desire to trust a familiar face throughout their engagements. Therefore, we strive to foster an enjoyable work environment that makes it easy for employees to continue working with us for many years. Our employees enjoy flexible scheduling, open communication and collaboration with staff from all levels, and a variety of benefits, along with the opportunity to advance.

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Mission Statement

Striving to provide professional freedom and flexibility, we collaborate to achieve measurable success and enhanced experience for clients and team members.

Vision Statement

Loyalty Earned…

As we assert energies into the retention and development of future leaders to enhance work-life balance, we will earn the loyalty of our professional team members. Through long-lasting relationships, these consistent teams of trusted advisors will earn the loyalty of clients by meeting their needs and providing customized solutions.

Our Core Values

Our firm’s culture is founded on six core values that drive how we interact with clients and employees.


We do what we say we will do. We will not take on responsibility where we lack expertise.

Mutual Respect and Trust

We will be open and respectful to others. We live the “Golden Rule.”

Client Focus

We get to know our clients and listen to their needs, thereby building long-term relationships.


We cooperate and collaborate with colleagues and clients. We openly share our knowledge with each other, promoting team approach.


We lead by example. We strongly believe in practicing what we preach.


We are committed to open and honest communication, sharing and receiving information with our colleagues, clients and communities to achieve mutual understanding.

Servants to Our Communities

It is our desire to help enrich our community and advance the accounting profession. We encourage our employees to volunteer to work in the communities we live and to participate with groups and associations that provide training and support to public accounting professionals.

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Firm News

2024 Employee Promotions

Hawkins Ash CPAs Announces 2024 Employee Promotions

LA CROSSE, WI – Hawkins Ash CPAs, named a 2023 Top 200 Accounting Firm and Fastest Growing Accounting Firm by
June Social Posts

Inspiring Future CPAs: Lisa Cribben Speaks at UWGB’s Accounting Students Association CPA Luncheon

Lisa Cribben is a Partner at Hawkins Ash CPAs and a UW-Green Bay alumna. She recently served as the keynote
Yelena Announcement

Yelena Krayzman, CPA, Joins Hawkins Ash CPAs

We are thrilled to announce the newest addition to our team at Hawkins Ash CPAs. Yelena Krayzman, CPA, has joined
Congratulations To Our Newest Cpas

Congratulations to Our Newest CPAs

Hawkins Ash CPAs proudly announces that Senior Associate Devyn Korish, along with Associates Hunter Bolson and Raphael Imgrund, have obtained
Announce Paula Haferman

Paula Haferman, CPA, Becomes a Partner at Hawkins Ash CPAs

Paula Haferman, CPA, has been promoted to Partner at Hawkins Ash CPAs, one of the Top 200 CPA Firms in
Announce David Fochs, Jr.

David Fochs, Jr., CPA, Promoted to Partner at Hawkins Ash CPAs

David Fochs, Jr., CPA, has been promoted to Partner at Hawkins Ash CPAs, one of the Top 200 CPA Firms

A History of Hawkins Ash CPAs


Our Firm Was Founded

August 1, 1956

Hawkins Ash CPAs was founded as a result of merging the sole practice of Richard G. Hawkins and the partnership of James O. Ash and David D. Baptie in La Crosse, WI. With 14 employees, the firm’s first year’s billings totaled $4,000. It was reported that the three founding partners survived on a lot of apples and cigars.


Manitowoc, WI

July 1, 1975

Our Manitowoc, WI, office opened through acquisition. An additional acquisition occurred in 1985. The office moved to its current location on Waldo Blvd. in 1988.

Today, the office has two partners, five CPAs, and 16 total employees.


Marshfield, WI

December 1, 1978

Our Marshfield, WI, office opened through acquisition. Additional acquisitions occurred in 2009 and 2010.

The office currently has two partners, five CPAs, and 13 total employees.


Medford, WI

December 1, 1978

Our Medford, WI, office opened through acquisition.

Today, the office has one partner, two CPAs and 12 total employees.


Embracing Technology

September 1979

The firm purchased its first computer in 1979. In December of 1984, the management committee approved the purchase of computers, or “micros,” for all staff members. They were used primarily for tax returns financial statements, trial balances and lead schedules, depreciation schedules, and analytical reviews. Today, our firm continues to stay ahead of technology trends. We currently enjoy digital offices, allowing employees to remotely work together across two states, and service clients nationwide. We are a paperless firm.


Winona, MN

April 1, 1983

Our Winona, MN, office opened. In 2013, an acquisition expanded the office.

There is currently one partner, two CPAs, and 11 total employees.


First Logo

May 1, 1983

This year, the firm registered its logo as a trademark. Logo unveiling celebrations included a flag raising ceremony at our La Crosse office.


HAB, Inc.


HAB Inc. was formed as a subsidiary of the firm to market and sell computer services, which included accounting software to public housing authorities. In 2007, the housing software division was sold to employees and still operates in La Crosse. Our firm continues to provide fee accounting and consulting services to nearly 150 Public Housing Authorities throughout the U.S.


Green Bay, WI

July 1, 1988

Our Green Bay, WI, office opened through acquisition. In 2003, this office moved to De Pere, WI. After 10 years, it relocated back to Green Bay to its current location following an expansion via acquisition. Today, our Green Bay office has five partners, 11 CPAs, and 29 total employees. In 1988, the firm acquired a practice in Sturgeon Bay, WI. It was sold in 2002.


LLP Formed

February 1, 1996

The firm registered as a Limited Liability Partnership and was officially named Hawkins, Ash, Baptie & Company, LLP.

La Crosse

La Crosse Office Moves and Expands

September 1, 2008

Our La Crosse, WI, office expanded and moved to its current location. The office has four partners, 14 CPAs, and 49 employees. This location serves as our firm headquarters and center of our fee accounting division.

Hawkins Ash CPAs Tax and Business Accounting Services

Firm Rebrands

June 1, 2013

The firm rebrands and now operates as Hawkins Ash CPAs, LLP.


Rochester, MN

August 1, 2013

Our firm’s Rochester, MN, office opened through acquisition.

This office has two partner, five CPAs, and twelve total employees.

St. Charles

St. Charles, MN

August 1, 2013

Our St. Charles, MN, office opened via acquisition.

This office has one partner, one CPA, and five total employees.


60th Anniversary

August 1, 2016

Thank you for helping us achieve this milestone!




The Mequon office opens through acquisition.

This office has two partners, 6 CPAs and fifteen total employees.



August 2021

The Neenah office opens through acquisition.

This office has four partners, six CPAs and twelve total employees.

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IPA Logo Top 200

Top 200 Firm

Hawkins Ash CPAs is listed by Inside Public Accounting as a Top 200 Accounting Firm in the nation.

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