Who We Are
Part of your business. Part of your life.
Our success is measured by the success of our clients, and we are completely dedicated to providing them with outstanding value. We help them achieve their maximum bottom line, save taxes and preserve wealth. We provide consistent, thoughtful and difference-making audit and assurance, accounting, tax and consulting services. We listen and provide the services they want and need to reach their goals. For more than 60 years, clients have trusted our professionals as advisors and partners who deliver timely and precise work to keep clients informed as laws and accounting practices change.View Our Services and Expertise
GET connected. STAY connected.
Our clients desire to trust a familiar face throughout their engagements. Therefore, we strive to foster an enjoyable work environment that makes it easy for employees to continue working with us for many years. Our employees enjoy flexible scheduling, open communication and collaboration with staff from all levels, and a variety of benefits, along with the opportunity to advance.Learn More about Joining Our Team
Striving to provide professional freedom and flexibility, we collaborate to achieve measurable success for clients and team members.
As we assert energies into the retention and development of future leaders to enhance work-life balance, we will earn the loyalty of our professional team members. Through long-lasting relationships, these consistent teams of trusted advisors will earn the loyalty of clients by meeting their needs and providing customized solutions.
Our Core Values
Our firm’s culture is founded on six core values that drive how we interact with clients and employees.
We do what we say we will do. We will not take on responsibility where we lack expertise.
Mutual Respect and Trust
We will be open and respectful to others. We live the “Golden Rule.”
We get to know our clients and listen to their needs, thereby building long-term relationships.
We cooperate and collaborate with colleagues and clients. We openly share our knowledge with each other, promoting team approach.
We lead by example. We strongly believe in practicing what we preach.
We are committed to open and honest communication, sharing and receiving information with our colleagues, clients and communities to achieve mutual understanding.
Servants to Our Communities
It is our desire to help enrich our community and advance the accounting profession. We encourage our employees to volunteer to work in the communities we live and to participate with groups and associations that provide training and support to public accounting professionals.Check Out What We’re Up to in the Community
A History of Hawkins Ash CPAs
Our Firm Was Founded
August 1, 1956
Hawkins Ash CPAs was founded as a result of merging the sole practice of Richard G. Hawkins and the partnership of James O. Ash and David D. Baptie in La Crosse, WI. With 14 employees, the firm’s first year’s billings totaled $4,000. It was reported that the three founding partners survived on a lot of apples and cigars.
July 1, 1975
Our Manitowoc, WI, office opened through acquisition. An additional acquisition occurred in 1985. The office moved to its current location on Waldo Blvd. in 1988.
Today, the office has two partners, five CPAs, and 16 total employees.
December 1, 1978
Our Marshfield, WI, office opened through acquisition. Additional acquisitions occurred in 2009 and 2010.
The office currently has two partners, five CPAs, and 13 total employees.
December 1, 1978
Our Medford, WI, office opened through acquisition.
Today, the office has one partner, two CPAs and 12 total employees.
The firm purchased its first computer in 1979. In December of 1984, the management committee approved the purchase of computers, or “micros,” for all staff members. They were used primarily for tax returns financial statements, trial balances and lead schedules, depreciation schedules, and analytical reviews. Today, our firm continues to stay ahead of technology trends. We currently enjoy digital offices, allowing employees to remotely work together across two states, and service clients nationwide. We are a paperless firm.
April 1, 1983
Our Winona, MN, office opened. In 2013, an acquisition expanded the office.
There is currently one partner, two CPAs, and 11 total employees.
May 1, 1983
This year, the firm registered its logo as a trademark. Logo unveiling celebrations included a flag raising ceremony at our La Crosse office.
HAB Inc. was formed as a subsidiary of the firm to market and sell computer services, which included accounting software to public housing authorities. In 2007, the housing software division was sold to employees and still operates in La Crosse. Our firm continues to provide fee accounting and consulting services to nearly 150 Public Housing Authorities throughout the U.S.
Green Bay, WI
July 1, 1988
Our Green Bay, WI, office opened through acquisition. In 2003, this office moved to De Pere, WI. After 10 years, it relocated back to Green Bay to its current location following an expansion via acquisition. Today, our Green Bay office has five partners, 11 CPAs, and 29 total employees. In 1988, the firm acquired a practice in Sturgeon Bay, WI. It was sold in 2002.
February 1, 1996
The firm registered as a Limited Liability Partnership and was officially named Hawkins, Ash, Baptie & Company, LLP.
La Crosse Office Moves and Expands
September 1, 2008
Our La Crosse, WI, office expanded and moved to its current location. The office has four partners, 14 CPAs, and 49 employees. This location serves as our firm headquarters and center of our fee accounting division.
June 1, 2013
The firm rebrands and now operates as Hawkins Ash CPAs, LLP.
August 1, 2013
Our firm’s Rochester, MN, office opened through acquisition.
This office has two partner, five CPAs, and twelve total employees.
St. Charles, MN
August 1, 2013
Our St. Charles, MN, office opened via acquisition.
This office has one partner, one CPA, and five total employees.
August 1, 2016
Thank you for helping us achieve this milestone!
The Mequon office opens through acquisition.
This office has two partners, 6 CPAs and fifteen total employees.