Hawkins Ash CPAs Names New Partner Focused on Valuation Advisory Services

Lisa Cribben

Written by Corenne Gutierrez

April 6, 2023

Lisa Cribben, CPA/ABV, ASA, CMA

Lisa Cribben, CPA/ABV, ASA, CMA

Lisa Cribben, CPA/ABV, ASA, CMA, joined Hawkins Ash CPAs as a Partner specializing in valuation, transaction advisory, business transition planning, and litigation services. Lisa was most recently a Partner at Wipfli, LLP.

“Hawkins Ash CPAs has an impressive growth trend. I chose to join the Firm for that reason in addition to the Firm’s client focus, engaging culture, supportive partnership, and talented staff,” remarked Cribben. “I am excited for the opportunity to expand the valuation and transaction advisory services at Hawkins Ash CPAs and help clients develop and meet their business transition goals.”

“Adding Lisa to our team is an added value to our clients, and they’ll have direct access to her experience and expertise,” said Abe Leis, CPA, Managing Partner for Hawkins Ash CPAs. “Lisa has also developed a great network of referral sources that will create new opportunities for Hawkins Ash CPAs to continue its growth.”

Lisa will lead the valuation services group at Hawkins Ash CPAs and, for more than 25 years, has worked with companies on their valuation and business sale and purchase transaction needs. With experience in all industries, which include healthcare, technology, manufacturing, agriculture, retail, and construction, she provides expert advice with an understanding of client needs. Lisa has extensive experience in testifying in court on valuation and other financial matters.

She is a frequent speaker on valuation, sale transaction, and transition planning topics.

Lisa is a graduate of UW-Green Bay. She is a Certified Public Accountant Accredited in Business Valuation, Accredited Senior Appraiser, and Certified Management Accountant.

Lisa is an active member of several notable professional societies including American Institute of Certified Public Accountants (AICPA), Wisconsin Institute of Certified Public Accountants (WICPA), American Society of Appraisers (ASA), and Institute of Management Accountants (IMA).

On a national level, she is an instructor for the AICPA Business Valuation School and is the current co-chair for the AICPA Forensic and Valuation Conference Committee.

In the Green Bay community, Lisa serves on the advisory board of the Salvation Army and is the current chair of the board.

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Corenne Gutierrez
I joined Hawkins Ash CPAs in 2011. As the Firm's marketing manager, I develop and deploy strategic marketing and communications plans to fulfill the marketing goals of the Firm as a whole, each office and business line.

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